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15 minutes to more views of your LinkedIn profile

  On : October 13, 2015    By : Bjarne , Scaleup   In : LinkedIn , 
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I have spent a lot of time trying to find creative ways to get more out of LinkedIn. It is, by far, my favourite social network because it is the most to the point and the cleanest online place I know. Read More  



3 Key Reasons Why You Are Losing Money on Adwords

  On : September 29, 2015    By : Bjarne , Scaleup   In : LinkedIn , Adwords , market strategy , optimization , User experience (UX) , Web design , 

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly match...

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What should you add after installing Google Analytics?


A common challenge you might be facing is how to gain a better understanding of why you are getting the results you are currently getting, and how to improve them. Sadly, in an ever-changing world, it is hard, if not i...

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Which elements are the most critical in growth hacking?


A very common buzz term these days is growth hacking. It can be understood as the art and science of rapidly growing a business. However, beyond that, how do you break it down? What are the specific elements of effecti...

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3 little fixes that can increase your eCommerce sales by more than 100%


Getting more sales from eCommerce sites can be very important; particularly, as cost per click prices go up. However, the question might be how to get more sales when there is a limit to how much more you can spend on ...

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3 Reasons Why Your Homepage Is Blocking Your Sales


The homepage of any website normally gets the most traffic. This is the first page most visitors see and often leads them to the rest of the website. For lead-generating websites, where there is no purchase to be made ...

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Improving Conversion Optimization for E-Commerce Websites


Consider the following scenario. You sell your businesses products through an online e-commerce store, but you’re not achieving the sales you were expecting. You may have just launched your e-commerce website a few weeks ago, or it may have been...

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How Would Aristotle Have Designed Your Website?


It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we ...

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How To Grow Your Website With Data


Small business owners stay small for a reason. Some choose to stay small and others make decisions which hinder their growth. Probably one of the biggest mistakes you can make online is avoid using data to...

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Do it right: prove, sell and upsell!


Just before I started writing this, I was reading Russell Brunson’s book Dotcom Secrets, and it occurred to me that it might be possible to create a simple, ethical, three-step process to selling. So while the idea is still fresh in my...

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Is it user, customer or member?


Words matter. You might not think about it much, but how you define the people buying your services shapes how you feel about them and how you describe them. In particular, it can shape your attitude towards them.

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How can you get your customers hooked?


I recently read  Hooked by Nir Eyal, which got me thinking about how to turn customers into hooked advocates. Based on psychology, Eyal explains how sites like Twitter and Facebook manage, create and build dependency among its user base. Read More  



It is called “unwanted advertising” for a reason!


I hate advertising. I hate people trying to sell me stuff when I do not want it. If I see someone trying to be friendly to me on the street in order to get my attention for some charity, I avoid eye contact and go about my day. If you wa...

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“Do you want fries with that?”


The title of this post is a common line that we might not consider much when we are at the McDonald’s checkout. Yet, as we know very well, it is a carefully scripted line worth millions in extra revenue. You might want to ask yourself ...

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How Does Social Media Reduce Your Sales?


With the success of social media channels like Facebook, Twitter, Instagram and Pinterest, a lot of business owners are adding social widgets to their sites and spending a lot of time with their audience on social media. Although this can be a great ...

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3 ways to turn your website into a sales magnet


From time to time, web professionals can be asked by customers to optimize their websites. This can be a very peculiar request because optimization can mean one of three different things: on-page search engine optimization, off-page search engine opt...

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How To Build a Great Site On a Small Budget


One of the biggest challenges a lot of small business owners face is how to build a great website while only having a tiny budget. The good news is that you can get a good website built for a small amount; however, in order to do that, y...

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How To Become a Billionaire Online While Stroking Your Cat


Many small business owners have the wisdom to know they are always right. They ignore evaluating their successful path towards cardboard housing and instead focus on challenging reality with a strong sense of uneducated certainty.

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How To Best Spend Your Kickstarter Money Online


Crowdfunding has become a very popular way of raising capital. On platforms like Kickstarter, you can create a project around making an album, just like the group De La Soul is doing, or even fund an alternative to socks! Once you hav...

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How To Get A Great ROI On Your Website


A common challenge a lot of business owners face is making good online investments. It can seem like you have to know the answer to every question you have before asking, and you might end up spending an arm and a leg with little to show...

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