To get quality inquiries on LinkedIn, your profile first needs to be found. Then your content needs to be good enough for prospects to want to speak with you. If anyone is telling you any different or making it sound too complex, they’re probably lying.
It all starts with your profile.
Why list everything you’ve done? Cut to the chase and talk about the elements that will encourage your target audience to contact you.
The top banner and profile image are the first things that profile visitors look at. They need to “talk to them”.
What can you do for the reader? Demonstrate value to your target audience so that they want to contact you.
Have you uploaded samples of your work as proof of how you help your target audience? No? You’re missing out on leads.
What do you want the reader to do next? Message you? Without a clear call to action, you leave them unsure.
In your free strategy session, we will identify where your profile can be improved and I’ll pass on some tips for getting started on fixing it up.
Fortunately for you, most professionals are making mistakes like the above. That includes your competition.
It means you have an opportunity to stand out from them.
In our 30-minute strategy session, I’ll show you how to improve your profile by focusing on three elements that your competitors are not including in their LinkedIn presence:
To trigger action in your target audience, you need to understand their emotions. How does it feel to be in their shoes?
Why should a prospect get in contact with you? Do you have a clear message demonstrating value and expertise as a reason to get in touch?
Where is the proof that what you say is true? It’s the evidence you provide that will make you irresistible to prospects.
With over a decade in online marketing and a LinkedIn focus since 2018, I’ve seen what a lead machine the platform can become for B2B consultants.
During that time, I’ve helped countless professionals turn their LinkedIn presence into one that pays off handsomely…
In your free strategy session, we evaluate what you’re doing today and where you want to be
We review your LinkedIn profile
We discuss how to improve your LinkedIn presence so you can get where you want to be