How can you get your customers hooked?

  On : June 16, 2015    By : Bjarne , Scaleup   In : Uncategorized , 

I recently read  Hooked by Nir Eyal, which got me thinking about how to turn customers into hooked advocates. Based on psychology, Eyal explains how sites like Twitter and Facebook manage, create and build dependency among its user base. Read More  



It is called “unwanted advertising” for a reason!

  On : June 9, 2015    By : Bjarne , Scaleup   In : Uncategorized , advertising , Online marketing , optimization , 

I hate advertising. I hate people trying to sell me stuff when I do not want it. If I see someone trying to be friendly to me on the street in order to get my attention for some charity, I avoid eye contact and go about my day. If you wa...

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“Do you want fries with that?”

  On : June 3, 2015    By : Bjarne , Scaleup   In : Uncategorized , advertising , Online marketing , optimization , Online marketing , 

The title of this post is a common line that we might not consider much when we are at the McDonald’s checkout. Yet, as we know very well, it is a carefully scripted line worth millions in extra revenue. You might want to ask yourself ...

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How Does Social Media Reduce Your Sales?


With the success of social media channels like Facebook, Twitter, Instagram and Pinterest, a lot of business owners are adding social widgets to their sites and spending a lot of time with their audience on social media. Although this can be a great ...

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3 ways to turn your website into a sales magnet


From time to time, web professionals can be asked by customers to optimize their websites. This can be a very peculiar request because optimization can mean one of three different things: on-page search engine optimization, off-page search engine opt...

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