Category: optimization

3 Key Reasons Why You Are Losing Money on Adwords

  On : September 29, 2015    By : Bjarne , Scaleup   In : Adwords , market strategy , optimization , User experience (UX) , Web design , 

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly match...

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Which elements are the most critical in growth hacking?


A very common buzz term these days is growth hacking. It can be understood as the art and science of rapidly growing a business. However, beyond that, how do you break it down? What are the specific elements of effecti...

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Improving Conversion Optimization for E-Commerce Websites


Consider the following scenario. You sell your businesses products through an online e-commerce store, but you’re not achieving the sales you were expecting. You may have just launched your e-commerce website a few weeks ago, or it may have been...

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Do it right: prove, sell and upsell!


Just before I started writing this, I was reading Russell Brunson’s book Dotcom Secrets, and it occurred to me that it might be possible to create a simple, ethical, three-step process to selling. So while the idea is still fresh in my...

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It is called “unwanted advertising” for a reason!


I hate advertising. I hate people trying to sell me stuff when I do not want it. If I see someone trying to be friendly to me on the street in order to get my attention for some charity, I avoid eye contact and go about my day. If you wa...

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