Category: Online marketing

Is it user, customer or member?

  On : June 23, 2015    By : Bjarne , Scaleup   In : market strategy , Online marketing , 

Words matter. You might not think about it much, but how you define the people buying your services shapes how you feel about them and how you describe them. In particular, it can shape your attitude towards them.

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It is called “unwanted advertising” for a reason!

  On : June 9, 2015    By : Bjarne , Scaleup   In : market strategy , Online marketing , advertising , Online marketing , optimization , 

I hate advertising. I hate people trying to sell me stuff when I do not want it. If I see someone trying to be friendly to me on the street in order to get my attention for some charity, I avoid eye contact and go about my day. If you wa...

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“Do you want fries with that?”

The title of this post is a common line that we might not consider much when we are at the McDonald’s checkout. Yet, as we know very well, it is a carefully scripted line worth millions in extra revenue. You might want to ask yourself ...

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How Does Social Media Reduce Your Sales?

With the success of social media channels like Facebook, Twitter, Instagram and Pinterest, a lot of business owners are adding social widgets to their sites and spending a lot of time with their audience on social media. Although this can be a great ...

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3 ways to turn your website into a sales magnet

From time to time, web professionals can be asked by customers to optimize their websites. This can be a very peculiar request because optimization can mean one of three different things: on-page search engine optimization, off-page search engine opt...

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