Category: market strategy

3 Key Reasons Why You Are Losing Money on Adwords

  On : September 29, 2015    By : Bjarne , Scaleup   In : Adwords , market strategy , optimization , User experience (UX) , Web design , 

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly match...

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What should you add after installing Google Analytics?


A common challenge you might be facing is how to gain a better understanding of why you are getting the results you are currently getting, and how to improve them. Sadly, in an ever-changing world, it is hard, if not i...

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Which elements are the most critical in growth hacking?


A very common buzz term these days is growth hacking. It can be understood as the art and science of rapidly growing a business. However, beyond that, how do you break it down? What are the specific elements of effecti...

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3 Reasons Why Your Homepage Is Blocking Your Sales


The homepage of any website normally gets the most traffic. This is the first page most visitors see and often leads them to the rest of the website. For lead-generating websites, where there is no purchase to be made ...

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How Would Aristotle Have Designed Your Website?


It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we ...

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